In analyzing this second prong of the test for trademark infringement, courts apply the non-exclusive multi-factor test developed by Judge Friendly in Polaroid Corp. We turn next to the question of likelihood of confusion.On appeal, Vuitton contends the district court blurred Vuitton's distinctive trademark by reducing it to an undefined and unprotectable 'look,' and also focused improperly on a side-by-side comparison to assess likelihood of confusion. The central consideration in assessing a mark's protectability, namely its degree of distinctiveness, is also a factor in determining likelihood of confusion. First, we look to see whether plaintiff's mark merits protection, and second, whether defendant's use of a similar mark is likely to cause consumer confusion. We analyze trademark infringement claims under the familiar two-prong test described in Gruner + Jahr USA Publ'g v.Either way, you'll love what this designer brand has to offer. If you're a big sports fan, you might also like their selection of Dooney Sports bags and wristlets. At QVC we carry a large selection of their wallets, satchels, shoulder bags, and clutches. This stylish variety makes it easy to find the perfect size and shape to match your outfit or find just the right accessory for your day out without wasting space.ĭooney & Bourke make a lot more than just crossbody bags. While crossbody bags come with a long strap that marks the style, you can find several bag options with flaps, zippers, extra pockets, a smaller size, and other features. Our Dooney & Bourke crossbody bag selection combines the practicality of a large bag with the fashion statement of bright colors and your choice of several common and unusual materials. Handbags were one of the first accessories they offered, and their crossbody bags are some of the most interesting and fashion-forward products we sell here at QVC. Even today they use both to continue standing out from the crowd. Dooney & Bourke got their start in 1975 by offering accessories featuring bright colors and memorable patterns.

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